Better Health For Everyone

Association of American Medical Colleges in Partnership with The Centers for Disease Control and Prevention

Healthcare & Public Awareness Case Study: AAMC + CDC

The COVID-19 pandemic exposed a growing skepticism toward vaccines, extending beyond COVID-19 to routine immunizations like influenza, measles, tetanus, and polio. In response, the AAMC, supported by the CDC, collaborated with leading academic medical centers to develop successful models for boosting vaccine confidence through partnerships with public health departments, social services, and community leaders.

Our Approach: Video Storytelling for Public Health

  • 4-Part Video Series: Showcased initiatives by academic medical centers and community organizations.
  • 8-Part Social Media Trailers: Created engaging calls to action directing viewers to learn more about the outcomes and ways to get involved.
  • Full Overview Video: Highlighted community efforts nationwide.

Impact of Albert Einstein College of Medicine

Community Events
0
Attendees
0
Received Educational Material
0
Completed Vaccine Questionnaire
0
Health Screening Participants
0
Medical Physician Residents Trained
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Community Events
0
Attendees
0
Received Educational Material
0
Completed Vaccine Questionnaire
0
Health Screening Participants
0
Medical Physician Residents Trained
0

Impact of University of Cincinnati College of Medicine

Community Events
0
Storybooks Distributed
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Health Champions Trained
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Community Members Encountered
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Impact of Washington State University of Elson S. Floyd College of Medicine

People Vaccinated at El Mercadito
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People Vaccinated at CHAS Events
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Clinical Appointments Provided
0
Residents Connected with a PCP
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Impact of University of Miami College of Medicine & The Children's Health Fund

Month Period
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Community Engagement SItes
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Patients Encountered
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Children Under 18 Vaccinated
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The Impact: Engagement & Outcomes

#BEYONDTHENUMBERS

This collaboration demonstrated the power of storytelling and partnerships to combat vaccine hesitancy and improve community health outcomes nationwide.

  • Demonstrated strategies to shift attitudes and increase vaccinations through effective education and outreach.
  • Highlighted techniques for simplifying complex concepts into compelling formats.
  • Showcased the success of Health Champions in delivering reliable vaccine information deep into communities.
  • Equipped medical and community leaders with best practices to foster effective collaborations for improving health outcomes.

Recognition

Digital Health Award: SILVER for Best Video Series: Building Vaccine Confidence Through Community Partnerships.

References

Brenner, we will miss your immense talent and incredible journalistic sensibility. Thank you for everything you’ve done for the AAMC; the many videos you’ve created for the Vaccine Voices project have been exceptional.