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Helping Adults 40+ Lead More Active and Healthier Lifestyles

alloy personal training

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small business marketing and growth case study

Alloy Personal Training opened its first location in Virginia Beach with a mission to promote healthy living for adults aged 40 to 80. Owners Angela and Rhonda sought to establish a strong community presence and inspire their target audience to embrace healthier habits.

HOW THE STORY WAS ELEVATED

  • 6-Month Social Media Campaign: Created content pillars focused on lifestyle, motivation, announcements, recipes, trainer tips, and client testimonials.
  • Monthly Shoot Days: Captured team portraits, client testimonials, trainer tip videos, promotional ads, and special event coverage.
  • Creative Services: Delivered graphic design, motion design, and video editing.
  • Social Media Management: Maintained a posting cadence of 12 posts per month, or 3 times per week.

THE Impact

Scend Studio helped Alloy Personal Training establish its brand presence, build a loyal community, and generate leads through a targeted and visually impactful social media strategy.

Month Period
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Lead Generation

Attracted new prospects through paid ad campaigns using produced media assets.

Engaged Local Following
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#BEYONDTHENUMBERS

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References

https://www.instagram.com/alloyhilltopvb/

Scend Studio helped my business with videography, content creation, and social media management. Many business owners try to manage these things on their own, but I’m a big believer in concentrating on what you do best and hire for the rest. Scend took an extremely important task off of our plates and did a remarkable job in showing the best sides of our company and our people online. Second to that, the owner, Brenner, always made himself available for impromptu strategy sessions. Three adjectives to describe Scend Studio: reliable, professional, and extremely talented. We plan to continue to use their services off and on as the need arises. Thank you, Scend! Highly recommend!

Angela Sadsad, Co-Owner, Alloy Personal Training, Hilltop Virginia Beach
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