Quality Financial Products To Help Achieve Your Goals
prince george's community federal credit union
MARKETING AND COMMUNITY CAMPAIGN CASE STUDY
In the post-COVID era, PGCFCU sought to launch the “New Day” branding campaign, inspiring members to pursue dreams of homeownership, entrepreneurship, and education. The campaign aimed to provide hope and highlight the credit union’s role in financing opportunities for its community.
HOW THE STORY WAS ELEVATED
- Integrated the music jingle created by PGCFCU’s CEO into multimedia assets.
- Produced:
- 1 x 60-Second Website Commercial
- 1 x 30-Second Direct TV Commercial
- 30-Second & 15-Second Scripted Radio Spots
- Supported media distribution across:
- 20+ Media Outlets (including 38+ cable networks during the 2021 Summer Olympics).
- Paid social media ads on Facebook, Instagram, YouTube, and Google
THE IMPACT
Viewers
0
New Accounts Opened
0
Awarded to 2 Contest Winners
$
0
Loan Applications
0
In Loan Applications
$
0
M
Loans Funded
0
In Funded Loans
$
0
M